Privacy Policy

Privacy Policy

Last updated: June 15, 2026

This Privacy Policy explains how Brenfeld collects, uses, discloses, and protects personal information when you visit brenfeld.com, place an order, contact us, subscribe to marketing communications, submit a review, or otherwise interact with our services.

Brenfeld is operated by EviaNova Ltd, trading as Brenfeld.

For applicable data protection laws, EviaNova Ltd is the controller of the personal information described in this Privacy Policy unless otherwise stated.

1. Who We Are

Trading name: Brenfeld
Legal company name: EviaNova Ltd
Company registration number: [INSERT COMPANY NUMBER]
Registered office: [INSERT REGISTERED OFFICE ADDRESS]
Privacy contact: support@brenfeld.com
Website: brenfeld.com

Our registered office may not be a customer returns address. Please contact us before returning any product.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • Our website and online store

  • Checkout and payment processes

  • Customer accounts

  • Customer support communications

  • Email and SMS marketing, where enabled

  • Product reviews and surveys

  • Advertising and analytics technologies

  • Social media interactions relating to Brenfeld

It does not apply to third-party websites or services that operate independently under their own privacy policies.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Contact and Identity Information

This may include:

  • Full name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Account username or profile information

Order and Transaction Information

This may include:

  • Products ordered

  • Order number

  • Purchase date

  • Payment status

  • Shipping method

  • Delivery and return information

  • Discounts or promotional codes used

  • Correspondence relating to an order

We do not normally receive or store complete payment card numbers. Payments are processed by Shopify Payments or other authorised payment providers.

Device and Technical Information

This may include:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Language and regional settings

  • Cookie and advertising identifiers

  • Website activity, page views, and referral source

  • Approximate location inferred from an IP address

  • Site performance and error information

Account Information

If you create a customer account, we may collect:

  • Account login details

  • Saved addresses

  • Order history

  • Account preferences

Passwords are processed and secured through our ecommerce platform and are not visible to Brenfeld in plain text.

Communications and Customer Support Information

When you contact us, we may collect:

  • The contents of your message

  • Order details

  • Photographs or videos you submit

  • Product questions

  • Complaint, return, or refund information

  • Records of our response

Please do not send medical records or unnecessary sensitive health information. Brenfeld products are sold as general support products and we do not require a medical diagnosis to process an order.

If you voluntarily provide health-related information when asking a support question, we will limit its use to responding to your request and will not use it for advertising.

Marketing Information

Where you subscribe or consent, we may collect:

  • Email marketing preferences

  • Communication history

  • Advertising interactions

  • Products viewed or added to a cart

  • Responses to promotions or surveys

Reviews and User Content

If you submit a review or other content, we may collect:

  • Your review text

  • Rating

  • Name or display name

  • Product purchased

  • Photographs or videos

  • Verification information showing whether the review relates to an order

We may display your review publicly, but we will not intentionally publish your full email address, home address, or payment information.

4. How We Collect Personal Information

We collect personal information:

Directly From You

For example, when you:

  • Place an order

  • Create an account

  • Contact customer support

  • Subscribe to emails

  • Submit a review

  • Complete a form or survey

  • Request a return or refund

Automatically

We and our service providers may collect information automatically through:

  • Cookies

  • Pixels

  • Tags

  • Local storage

  • Analytics tools

  • Advertising technologies

  • Server logs

For more information, please review our Cookie Policy and cookie preference controls.

From Service Providers and Other Parties

We may receive information from:

  • Shopify

  • Payment processors

  • Shipping and fulfilment providers

  • Advertising and analytics platforms

  • Judge.me or other review providers

  • Fraud prevention and security providers

  • Customer service and email providers

  • Social media platforms, where you interact with us

5. Why We Use Personal Information

We use personal information for the following purposes.

To Process and Fulfil Orders

This includes:

  • Processing payments

  • Confirming orders

  • Arranging shipping and delivery

  • Providing order tracking

  • Processing cancellations, returns, and refunds

  • Communicating about order status

UK legal basis: Performance of a contract and steps taken at your request before entering into a contract.

To Provide Customer Support

This includes:

  • Answering product and order questions

  • Resolving delivery issues

  • Managing complaints

  • Providing return and refund assistance

  • Investigating damaged or incorrect orders

UK legal basis: Performance of a contract and our legitimate interest in providing effective customer service.

To Operate and Improve Our Website

This includes:

  • Maintaining website functionality

  • Remembering your cart and preferences

  • Monitoring performance

  • Fixing technical issues

  • Understanding how visitors use the website

  • Improving products and website content

UK legal basis: Our legitimate interests in operating and improving our business. Where non-essential cookies are involved, we rely on consent where required.

To Prevent Fraud and Protect Security

This includes:

  • Verifying payments

  • Detecting suspicious transactions

  • Preventing account misuse

  • Protecting customers, our website, and our business

  • Enforcing our Terms of Service

UK legal basis: Our legitimate interests in preventing fraud and maintaining security, and compliance with legal obligations where applicable.

To Comply With Legal Obligations

This includes:

  • Maintaining tax and accounting records

  • Responding to lawful requests

  • Handling product safety or regulatory matters

  • Establishing, exercising, or defending legal claims

UK legal basis: Compliance with legal obligations and our legitimate interests in protecting our legal rights.

To Send Marketing Communications

Where permitted, we may send:

  • Product updates

  • Promotional offers

  • Abandoned-cart reminders

  • Restock notifications

  • Customer surveys

  • Relevant Brenfeld news

UK legal basis: Consent where required, or legitimate interests where direct marketing law permits.

You may unsubscribe at any time by using the unsubscribe link in an email or contacting support@brenfeld.com.

To Measure and Personalise Advertising

Where permitted, we may use information to:

  • Measure advertising performance

  • Understand which campaigns lead to visits or purchases

  • Build advertising audiences

  • Show advertisements that may be more relevant

  • Limit repeated advertising

UK legal basis: Consent where required for advertising cookies or similar technologies.

6. Cookies and Similar Technologies

We use necessary cookies to operate the website, cart, checkout, security, and account features.

With your permission where required, we may also use:

  • Analytics cookies

  • Functional cookies

  • Advertising cookies

  • Social media pixels

  • Conversion tracking technologies

You can manage non-essential cookies through the cookie banner or privacy settings available on our website.

Blocking necessary cookies may prevent parts of the website, cart, account, or checkout from working properly.

Please review our Cookie Policy for more information.

7. How We Disclose Personal Information

We do not disclose personal information indiscriminately. We may disclose it to the following categories of recipients where necessary.

Shopify

Our store is hosted and operated through Shopify. Shopify processes personal information to provide ecommerce, checkout, fraud prevention, analytics, hosting, and related services.

For information about Shopify’s own processing practices and privacy rights, please review the Shopify Consumer Privacy Policy, linked from our website privacy controls or policy page.

Payment Providers

Payment information may be processed by:

  • Shopify Payments

  • Card networks

  • Banks

  • Digital wallet providers

  • Other payment services displayed at checkout

These providers process payment and fraud-prevention information under their own privacy notices.

Shipping and Fulfilment Providers

We disclose delivery information to:

  • Carriers

  • Fulfilment partners

  • Warehouses

  • Customs intermediaries

  • Tracking service providers

They receive only the information reasonably necessary to fulfil and deliver an order.

Website, Technology, and Support Providers

These may include providers of:

  • Website hosting and ecommerce tools

  • Email services

  • Customer support systems

  • Security and fraud prevention

  • Analytics

  • Technical monitoring

  • Cloud storage

Advertising and Analytics Providers

Where enabled and permitted by your choices, these may include:

  • Google Analytics

  • Google Ads

  • Meta advertising services

  • Other advertising or measurement providers

These providers may receive device, browsing, conversion, and advertising identifiers.

Review Providers

We may use Judge.me or another review provider to:

  • Request product reviews

  • Verify reviews against completed orders

  • Display ratings and customer content

  • Prevent fraudulent or abusive reviews

Professional Advisers and Authorities

We may disclose information to:

  • Accountants

  • Auditors

  • Lawyers

  • Insurers

  • Regulators

  • Tax authorities

  • Courts

  • Law enforcement

We do so only where reasonably necessary or legally required.

Business Transfers

If all or part of our business is reorganised, sold, merged, or transferred, personal information may be disclosed to advisers, prospective buyers, or the new owner, subject to appropriate confidentiality and legal protections.

8. Sale and Sharing of Personal Information

We do not sell personal information for money.

Some privacy laws may define certain disclosures for targeted or cross-context behavioural advertising as a “sale,” “sharing,” or “targeted advertising,” even where no money is exchanged.

Where applicable, you may opt out through:

  • Our cookie preference controls

  • Our data sharing opt-out page

  • A recognised browser-based opt-out signal, such as Global Privacy Control, where legally required and technically supported

  • Emailing support@brenfeld.com

9. International Data Transfers

Brenfeld is operated from the United Kingdom, while Shopify and some service providers may process information in the United States, Canada, the European Economic Area, or other countries.

Where personal information is transferred outside the United Kingdom or another jurisdiction that restricts international transfers, we rely on an approved legal mechanism where required, such as:

  • An adequacy regulation

  • The UK International Data Transfer Agreement

  • The UK Addendum to approved standard contractual clauses

  • Another legally permitted safeguard

Service providers may also maintain their own approved transfer mechanisms.

10. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on factors including:

  • The nature of the information

  • Whether an account remains active

  • Contractual requirements

  • Tax and accounting obligations

  • Fraud prevention

  • Product safety matters

  • Complaints and disputes

  • Applicable limitation periods

  • Whether you have withdrawn consent or objected

Order and transaction records may be retained for the period required by tax, accounting, consumer protection, and legal obligations.

Marketing information is retained until you unsubscribe, withdraw consent, object, or until it is no longer reasonably necessary.

When information is no longer required, we delete it, anonymise it, or securely restrict its use.

11. Your UK and European Privacy Rights

Depending on applicable law and the circumstances, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Request deletion of personal information

  • Request restriction of processing

  • Object to processing based on legitimate interests

  • Object to direct marketing at any time

  • Request transfer of certain information in a portable format

  • Withdraw consent at any time

  • Complain to a data protection authority

Withdrawing consent does not affect processing that was lawful before consent was withdrawn.

Some rights are subject to legal limitations and exceptions. We may need to verify your identity before completing a request.

To exercise your rights, contact support@brenfeld.com.

We aim to respond within the period required by applicable law.

12. Complaints

Please contact us first so that we can try to resolve your concern:

Email: support@brenfeld.com

You also have the right to complain to the UK data protection regulator:

Information Commissioner’s Office

You can find current complaint and contact information on the ICO’s official website.

If you live outside the United Kingdom, you may also have the right to contact the data protection or privacy authority in your country or state.

13. United States Privacy Rights

Residents of certain US states may have rights regarding personal information, subject to applicable thresholds, definitions, and exceptions.

Depending on the law that applies, these rights may include:

  • The right to know or access personal information

  • The right to correct inaccurate information

  • The right to request deletion

  • The right to obtain a portable copy

  • The right to opt out of sale or sharing

  • The right to opt out of targeted advertising

  • The right to limit certain uses of sensitive personal information

  • The right not to be discriminated against for exercising privacy rights

  • The right to appeal a denied request where applicable

To submit a request, contact support@brenfeld.com or use the privacy options available on our website.

We may need to verify your identity before processing a request. An authorised agent may submit a request where permitted by law, but we may request evidence of the agent’s authority.

California Notice

If the California Consumer Privacy Act applies to Brenfeld, California residents may request information about the categories of personal information collected, sources, purposes, categories of recipients, and specific pieces of personal information held about them.

The categories we may have collected during the preceding 12 months include:

  • Identifiers

  • Customer and transaction records

  • Commercial information

  • Internet or electronic network activity

  • Approximate geolocation information

  • Audio, electronic, or visual information voluntarily provided to us

  • Inferences relating to shopping preferences

We use and disclose these categories for the business and commercial purposes described in this Privacy Policy.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

14. Children’s Privacy

Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Customers must be at least 18 years old, or the legal age of majority in their location, to place an order independently.

If you believe a child has provided personal information without appropriate permission, contact support@brenfeld.com so that we can investigate and delete it where required.

15. Data Security

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information.

These measures may include:

  • Secure connections

  • Access controls

  • Payment processing through established providers

  • Account authentication

  • Fraud monitoring

  • Restricted staff and service-provider access

No method of online transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to reduce foreseeable risks.

16. Automated Decision-Making

We may use automated tools to identify potentially fraudulent transactions, measure advertising, or personalise website experiences.

We do not intend to make solely automated decisions that produce legal or similarly significant effects on individuals without appropriate safeguards where required by law.

A payment provider or fraud prevention provider may independently use automated systems under its own privacy policy.

17. Email and Marketing Choices

You may unsubscribe from marketing emails at any time by:

  • Clicking the unsubscribe link in the email

  • Updating available communication preferences

  • Contacting support@brenfeld.com

Unsubscribing from marketing does not prevent us from sending essential transactional communications, such as order confirmations, delivery updates, returns, refunds, security alerts, or changes affecting an active account.

18. Third-Party Links

Our website may contain links to third-party websites, platforms, or social media services.

We are not responsible for the privacy, security, or content practices of those third parties. Please review their privacy policies before submitting information to them.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • Our products or services

  • Website technologies

  • Service providers

  • Advertising practices

  • Legal or regulatory requirements

The updated version will be posted on this page with a revised “Last updated” date.

Where required, we will provide additional notice or request consent before making a material change.

20. Contact Us

For privacy questions, requests, or complaints, contact:

Brenfeld
Operated by: EviaNova Ltd
Company registration number: [INSERT COMPANY NUMBER]
Registered office: [INSERT REGISTERED OFFICE ADDRESS]
Email: support@brenfeld.com